quip Gum Launch
Between brushings. A novel gum with inspired design, a Pez-like dispenser, and good-for-you ingredients.
LAUNCH VIDEO
quip Gum always grabs attention. My job: supporting the oo's and ahh's with a simple story and key value props.
quip Gum always grabs attention. My job: supporting the oo's and ahh's with a simple story and key value props.
MARKETING EMAILS
It's about the chew-sperience. My copy, paired with stunning pics, shows why our gum is so ahh-mazing.
It's about the chew-sperience. My copy, paired with stunning pics, shows why our gum is so ahh-mazing.
SOCIAL MEDIA
I wrote more than just eye-candy, covering easy dispensing, sugar-free pieces, and a custom subscription.
I wrote more than just eye-candy, covering easy dispensing, sugar-free pieces, and a custom subscription.
DISPLAY ADS
For maximum flavor (and impact), I led with short, punchy lines and peppered in minty fresh value props.
For maximum flavor (and impact), I led with short, punchy lines and peppered in minty fresh value props.
DTC
Simple, streamlined shopping with benefits to entice, bold color options, and reasons to believe.
Simple, streamlined shopping with benefits to entice, bold color options, and reasons to believe.
